If you are true in your deeds and relationships,

as true as we can humanly be,

then there is no need to speak of it. It is already known.

Be aware of those who repeatedly tell you of their honesty and accomplishments.

Watch those spirits very closely because

they use words as a distraction from their true essence and purpose.

Sonja Cassandra Perdue May 4, 2012

 

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Howard Larson
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  • Palatine IL
  • United States
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Larson & Associates - Finding Businesses Customers Not Just Names

Latest Activity

Howard Larson posted a blog post

True Networking Costs

 You want more leads, my prospects more customers. Who doesn’t? So what do you do? Join a Chamber of Commerce? At Professional Industry Association?  Formal Networking Groups? Let’s look at the cost incurred by each. They all have their place if you get work out of them, or do you just like being in a group for the fun of it? Me, I join for the money. Friends are a side benefit. Education a side befit as well. So what are the “true” costs?Chamber Of Commerce If you are the a-typical small…See More
Saturday
Howard Larson updated their profile
May 2
Howard Larson posted a status
"Larson & Associates now has a new phone number 847-991-1294"
May 2
Sonja Perdue - Founder, CBBN liked Howard Larson's profile
Mar 16
Howard Larson posted a blog post

5 Steps Of Effective Delegation

 I have found in some 37 some odd years in business that there are 5 steps to better delegating and supervising that will bring you the kind of results you want to get your expectations met and successful results are achieved.Step One: The first step in delegation is to be totally clear about the results that you want to achieve out of the job or project. The more clarity YOU have the greater the direction you show with towards the results expected. The easier it is for you to select the right…See More
Mar 15
Howard Larson posted a blog post

75% of Ad Campaigns for New Account Acquisition

 No wonder we are getting so busy. 75% of all b2b marketers will be or are launching ad campaigns designed to focus on new account acquisition. That, of course, is our primary job. To find our customers new sales leads now. The remaining 25% is divided. 15% is on brand awareness and 10% for customer retention. 29% of would be marketers are increasing their 2012 budgets. In order to achieve their goal of finding more customers, marketers will but using a variety of on and offline ideas. The…See More
Mar 13
Howard Larson's blog post was featured

10 Reasons To Use Social Media Marketing

 Ok let’s go to the basics here. Social Media Marketing can work in bringing in new business. I know I have a number of new accounts that I can attribute entirely to my social media sites. But what are the top 10 reasons you might want to take a little bit of your time to putting your efforts into SM, or at least my top 10? 1. Cost Effective Most social media sites are free or have a free option to start with. Going in free is a good way to test the water and see if there is any action your…See More
Feb 21
Howard Larson posted a blog post

10 Reasons To Use Social Media Marketing

 Ok let’s go to the basics here. Social Media Marketing can work in bringing in new business. I know I have a number of new accounts that I can attribute entirely to my social media sites. But what are the top 10 reasons you might want to take a little bit of your time to putting your efforts into SM, or at least my top 10? 1. Cost Effective Most social media sites are free or have a free option to start with. Going in free is a good way to test the water and see if there is any action your…See More
Feb 18

Profile Information

Tell CBBN members about your business vision for the next year..
Larson & Associates - Target Marketing for new account acquisition
What service do you provide or what is your major product offering?
Telemarketing / Target Marketing
What separates your business or service from others in the same industry?
We nitch marketing into the graphic and printing industires
What is your main website address?
http://www.larsonassociates.ws
What makes Chicago a great city?
Lived here all my life. Best city in the world!
What is the name of your organization?
Larson & Associates
Who invited you to CBBN?
Sonja
We make good business great and great businesses ever better.

A direct advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to achieve consistent and desired growth.

Our speciality is New Account Acquisition. This is telesales and guerrilla marketing put together. It is not advertising, not marketing, not telemarketing, not a manufactures rep service, but a new way for you to gain new accounts and grow your business.

Our focus is Printers, Advertising Agencies, Graphic Studios, Advertising Specialties, Trade Show Booth Builder, Sign Shops and other businesses in graphic and creative and related industries. We know you, we understand you, we can sell you!

Awards and Honors:
1981 PIA Merit Award 3rd place
1988 Helen Cody Baker Award 1st Place
1988 Chicago Excellence In Typography Award
1989 Sales Profesionals International - Club Service Award - Bronze Award
1993 Sales Profesionals International - Club Service Award -Bronze Award
2003 Graphic Design USA 1st place
2006 Black MBA Assoication Media Award 1st place

Listed in:
Marquis Who’s Who In Advertising
Who’s Who in America
Who's Who in the World

Contact Howard at
larsonassoc1975@yahoo.com
847-991-0488


As it is our focused industries we are looking to add clients in are Advertising Specialties, Trade Show Booth Builder, Sign Shop, and an Art Studio. Special bird dog rates apply in these industries

Howard Larson's Blog

True Networking Costs

Posted on May 9, 2012 at 11:53am 0 Comments

 

You want more leads, my prospects more customers. Who doesn’t?

 

So what do you do? Join a Chamber of Commerce? At Professional Industry Association?  Formal Networking Groups? Let’s look at the cost incurred by each.

 

They all have their place if you get work out of them, or do you just like being in a group for the fun of it? Me, I join for the money. Friends are a side benefit. Education a side befit as well.

 

So what are the “true”…

Continue

5 Steps Of Effective Delegation

Posted on March 14, 2012 at 9:26am 0 Comments

 

I have found in some 37 some odd years in business that there are 5 steps to better delegating and supervising that will bring you the kind of results you want to get your expectations met and successful results are achieved.

Step One: The first step in delegation is to be totally clear about the results that you want to achieve out of the job or project. The more clarity YOU have the greater the direction you show with towards the results…

Continue

75% of Ad Campaigns for New Account Acquisition

Posted on March 13, 2012 at 9:24am 0 Comments

 

No wonder we are getting so busy. 75% of all b2b marketers will be or are launching ad campaigns designed to focus on new account acquisition. That, of course, is our primary job. To find our customers new sales leads now. The remaining 25% is divided. 15% is on brand awareness and 10% for customer retention.

 

29% of would be marketers are increasing their 2012 budgets.

 

In order to achieve their goal of finding more customers, marketers will but using…

Continue

10 Reasons To Use Social Media Marketing

Posted on February 17, 2012 at 9:46am 0 Comments

 

Ok let’s go to the basics here. Social Media Marketing can work in bringing in new business. I know I have a number of new accounts that I can attribute entirely to my social media sites.

 

But what are the top 10 reasons you might want to take a little bit of your time to putting your efforts into SM, or at least my top 10?

 

1. Cost Effective Most social media sites are free or have a free option to start with. Going in free is…

Continue

Comment Wall (22 comments)

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At 2:05pm on November 23, 2011, Clyde W Anderson said…

At 12:09pm on August 25, 2010, Sonja Perdue - Founder, CBBN said…
And, what is telesales for printers?

Sonja
At 2:33pm on August 18, 2010, Sonja Perdue - Founder, CBBN said…
Thanks Howard.

Sonja Perdue
At 7:58am on June 23, 2010, Howard Larson said…
ya, second time I did that to a printing customer this year. Now we need to wait till their staff catches up on what we got them.
At 2:52am on June 23, 2010, Black Wall Street - Chicago said…
Dawg Howard:

Sounds like you need to find them an assistance.

Too many leads? WOW.

Sonja
At 4:08pm on June 13, 2010, Sonja Perdue - Founder, CBBN said…
Wow! That must be exciting. I'm working on my product portfolio program this week, so I'm hoping for something special also.

Hey take a look and the group and just give me some feedback.

Thanks.

Sonja Perdue
At 9:29am on March 4, 2010, Howard Larson said…
Right? No just 35 years of practice.
At 9:19am on March 4, 2010, Sonja Perdue - Founder, CBBN said…
Howard:

You must be doing something right.

Sonja Perdue
At 1:44pm on February 25, 2010, Sonja Perdue - Founder, CBBN said…
That's good news Howard.

It's great, great, great when our efforts pay off.

Three kids in college. LOL

I'm going to have someone assisting me, starting next week, so maybe I'll be able to use a little of what I've learned to increase the numbers here.


Glad that you are well.

Sonja
At 12:17pm on January 5, 2010, Howard Larson said…
Keep my head on and watched everything. I like the position that I am in right now, as far as prospects on new work is concerned. Heck, Ill have 3 kids in college next year. Don't have much of a choice. Even better is that I am looking at adding 2 people on the staff in the next (this) quarter.

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Sonja Perdue - Founder, CBBN commented on Sonja Perdue - Founder, CBBN's group EMPLOYMENT OPPORTUNITIES
"Summer Teachers & Interns for Music Theatre Camps (Chicago & Suburbs) Youth musical theatre organization still looking to fill a few summer staff positions. We have openings for support staff at our North Suburb and West Suburb camps for…"
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